Logo Design - the story

“As history tells, the first recorded exploration of the south coast of Western Australia was by Dutch explorers aboard their ship named “Gulden Zeepaard”, meaning Golden Seahorse. 

When we were given the brief to design a logo for the new West Cape Howe range of wines, we set out to create an image with a style that was reminiscent of the maritime era.
The twin seahorse icon was created to represent the partnership between wine and the West Cape Howe region with the world globe nestled between the two, again symbolic of the explorers’ endeavours.  The seahorses are finished in a gold patina to enhance the maritime ‘weathered’ feel and also create a sense of longevity.  Our goal was to create an image with classic style that would maintain its appeal in future years.  I guess you could say a good brand should withstand the ‘aging process’ like the wine!”

Jodie Presenza
Graphic Designer – Turner Design

With packaging playing an increasingly important role in the very competitive wine industry, it is no surprise we are thrilled to have collected a number of awards over the years for our innovative and appealing label design.

In 2000, only months after releasing the first of our wines into the local market, our Muscat bottle was awarded “Best Label Design” (in the category of “Best Boutique Dessert Wine Bottle”) and our Semillon Sauvignon Blanc label made it into the 50 top finalists at the Sun-Herald Boutique Wines of Australia Label Design Awards held in Sydney.  This award brought on a wave of interest from Eastern States buyers, and very quickly, by the end of that year, our wines were found on shelves in Sydney, Melbourne and throughout Queensland.

Other awards include

• Wine Label Designer of the Year: Jodie Presenza of Turner Design
  read more about this award in our news section
• 2002 South Australian and Northern Territory Printing Industries Craftsmanship Award
• “Most Creative Wine Label” - 2003 Wine Industry Awards for Excellence (Wine Industry Association of WA)